Heilind's Development Plan in China-Everything Cares

For an electronic product, we might pay more attention to core component rather than connector-the indispensable part in all electronic products. In fact, as long as you observate along the pathway of current circulation, you will find one or more connectors.

The form and structure of connectors are protean. There are different connectors along with different application object, frequency, power and environment, etc. In recent years, new structures and application fields appear constantly.

With the rapid growth of consumer electronics, automotive electronics & communication terminal market, and global connector production capacity constantly shifting to China and Asia, Asia has become the most potential place of interconnector market, and China will become the world’s fastest-growing and largest capacity market. Global Industry report shows that, in the future, the growth speed of China’s interconnector market will continue to exceed the global average. In 2015, China’s market growth speed will reach 20%.

Heilind Electronics, the largest interconnector distributor in North America, now begins Asia operations after several years’ careful preparation: Hong Kong is set as the Asia headquarter as well as the Distribution Center and Value-added Center. Besides, Heilind also sets branches in Singapore, Suzhou and Dongguan.

Heilind Electronics was founded in 1974. As the largest interconnector distributor in North America, the connector business income accounts for more than 75% of Heilind’s total revenue. The main suppliers of Heilind include 3M, FCI, Molex and TE Connectivity. Providing services for original equipment manufactures and contract manufacturers, Heilind sets 26 sales offices in North America, 2 value-added centers and 3 distribution centers. In addition to owning the largest connector inventory all over the world, Heilind also provides a series of innovative logistics and supply chain management services, including automatic inventory management, automatic replenishment system, on-line materials management tools and relevant electronic files sharing.

Heilind will continue adding manufacturers in Asia as franchise agreements are established. Martin Kent, President of European and Asia-Pacific said, ‘This is a huge milestone in the history of Heilind Electronics, one that we've been pointing towards for many years.’ Heilind has appointed William Sim as President Asia-Pacific, who owns more than 30 years’ industrial experience and reports to Martin.

For development plan in China, Martin mentioned the first step is transferring Heilind’s customers in North America, making them get same high-quality servivces in Asia-Pacific; Second, Heilind will cooperate with small and medium-sized manufacturers in China to bring services and supply of mateirals to second and third-class customers same with large-scale customers. By developing Asia-Pacific market, Heilind Asia wishes to increase customer number to 2000+ from current 600+ in the future two years.

Although many distributors entered into Asia-Pacific market earlier, Martin is full of confidence about the success of Heilind in Asia-Pacific, and illustrates several advantages of Heilind: First of all, Heilind’s has a wide & deep inventory and focus on interconnector products. Customers can carry out various ‘Category/Number’ selection and different ‘Size/Specification’ selection; Secondly, Heilind has no MlV or MOQ limit—one piece or one thousand pieces, any quantity, will provide the same high-quality value-added services; Heilind also sets warehouse and value-added service center in Hong Kong, carrying out various value-added services according to customer requirements, e.g. cut headers, connector assembly, etc.; last but not the least, Heilind also provides supply chain management services, stock up according to customer requirements to ensure enough inventory.

William supplements by specific example: ‘Heilind serves large-scale customers, also serves small-scale customers. E.g. supplier’s minimum quantity is ten thousand pieces of a roll, then many distributors request customers to buy ten thousand pieces no matter customers want three thousand or two hundred pieces actually; but we are different. If customers need three thousand pieces, we will cut three thousand pieces for them from ten thousand pieces. At the same time, we can also provide large amounts. Any quantity more than one, you can buy them all at Heilind your trusted connection.”

Customers can purchase through Heilind e-store, and next, Heilind will launch Chinese Website according to the requirements of Chinese market.

Heilind is also interested in cooperating with Chinese local interconnector manufacturers. Martin said, “If Chinese manufacturers’ products can complement our owned product line, we are willing to promote them to the world.”

About Heilind Electronics:

Founded in 1974, Heilind Electronics, Inc. (www.heilindasia.com, www.heilind.com) is one of the world's leading distributors of connectors, relays, switches, thermal management & circuit protection products, terminal blocks, wire & cable, wiring accessories and insulation & identification products. Heilind has 26 North American sales offices, two automated distribution centers and a highly versatile value-added center.

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Media Contact:

Vesper HU: +852 2611 9173

vesper.hu@heilind.com

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