
FCI Wins NEDA Channel Marketing Award for the Second Straight Year
ETTERS, PA (December 5, 2006) � FCI, a leading manufacturer of connectors and interconnect systems has won the National Electronic Distributors Association (NEDA) Channel Marketing Gold Achievement Award for its �Educating the Market� advertising campaign. The campaign consists of three different advertisements that focus on educating readers about FCI�s high-speed connector families, a new line of power connectors and accessories, as well as the AirMax VS� connector family.
�We feel that the �Educating the Market� campaign was extremely successful in increasing the awareness of our high-speed and power product families,� said Lou Lipomi, Vice President of Global Distribution for FCI�s CDC Division. �We are pleased to be receiving this award for the second straight year.�

Last year FCI won the same award for their �Next Generation High Speed� campaign. Each year, NEDA awards the best campaigns in business-to-business marketing, looking specifically for advertisements that are visually appealing and target the correct audience. The awards are determined by a panel of experts in business-to-business marketing who judge each competitor based on not only the products featured, but the services offered as a reflection on the overall character of the organization.
The �Educating the Market� campaign was developed for FCI by BtB Marketing Communications in Raleigh, North Carolina.
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